New every Friday

App Teardowns

Real apps, real revenue, reverse-engineered. We break down the paywall, onboarding, ASO, and the moat. Then we ship a template into Simple App Shipper so you can apply it in one click.

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Revenue & download numbers

Monthly revenue, iOS vs Android split, ARPDAU estimates, market ranking — all sourced and dated.

Paywall & onboarding flows

Annotated screenshots of every step. Pricing structure, free-tier limits, retention hooks.

ASO & growth loops

Keywords ranked, paid ad spend signals, organic loops, the moat keeping copycats out.

Importable template

Open Simple App Shipper, click "Apply this paywall" — the pattern from the teardown drops into your project.

All teardowns

1 issue so far — published every Friday.

Issue 1May 16, 202612 min

SnoreLab: How a 2012 Sleep App Still Pulls $500K/Month

13 years after launch, SnoreLab is still printing money in a niche nobody else can copy. We tear down the revenue, the paywall, the geography, and the moat — then map it to your own app.