Research reports

Original analysis on the decisions that actually move an indie app business: where to put a paywall, what one-time pricing requires, how a market is really structured. Summaries are free; the full reports are included with Pro.

The first reports are being published. In the meantime, the Opportunity Radar is live.

Reports are written from our own primary research. Where a figure comes from outside sources, the report says so — and says when we could not verify it.